Everything your home needs to sell — included.
Staging, photography, drone, 3D tour, floorplans, dual MLS exposure, and a team behind every step. Here's exactly what happens when we take your home to market.
Every town. The same standard.
We sell across all four regions — and most of our markets have a dedicated site of their own. Pick your town and we'll start you in exactly the right place.
How it starts.
Initial phone call
A few questions about your home's features, location, and condition. Afterward, my team starts your home evaluation report.
Home evaluation meeting
We tour your home, compare it to similar recent sales, recommend a listing price — and tell you what it will actually sell for, plus any updates worth doing before MLS.
Your Next Steps Strategy
A customized plan tailored to your home and your schedule, mapping the listing from start to finish.
What your listing includes.
Preparation
- In-depth professional home evaluation
- In-home staging — consultation, installation, and removal
- Decluttering & pack-up assistance
- Cleaning, renovation & repair specialists on short notice
Presentation
- Professional photography
- Aerial drone photography
- AI-assisted virtual staging
- 3D virtual tour + laser-measured floorplans
- A dedicated website for your home with visitor metrics
Exposure
- Coming-soon strategy to build a buyer waitlist
- Dual MLS listings — regional + Toronto
- realtor.ca, RE/MAX international network & Zillow
- Online social media campaign
- Smart QR-enabled signage
Control & security
- Seller dashboard — click-to-approve showings, synced to your calendar
- Agent booking portal
- Digital lockbox with real-time access log
- Optional video monitoring
- Instant lead response & continuous follow-up via CRM
Two ways to price. One right answer for your home.
Holding Offers
A carefully chosen low list price with a scheduled offer date, designed to bring competing offers. Competition drives the selling price higher and makes it harder for buyers to attach conditions.
The trade-off: the low list price requires a bidding war to achieve the sale-price goal.
Conventional
A market-value list price, open to viewings and offers as soon as it's listed. Familiar, perceived as lower-risk, and more precisely targeted to qualified buyers.
The trade-off: it can take longer, and buyers have more room for conditions like financing and inspection.
Which is right for your home? That's a conversation — it depends on your property, your street, and the current market. We'll recommend one, and explain exactly why.
The complicated ones. We've got this.
- Family law & divorce sales — Coordinating former partners, lawyers, and lenders so the sale goes smoothly.
- Estates & executor situations — Written opinions of value and steady guidance through complex, stressful files.
- New builds — The cost and process differences from resale, explained before you commit.
- Bidding wars & timing the market — They're not dead — you'll very likely meet one. We negotiate them for a living.
Seller questions, answered honestly.
What does it cost to sell with you?+
Competitive commission rates that include the entire package on this page — staging, photography, marketing, and negotiation — and we'll show you exactly how it affects your bottom line, in plain numbers, before you commit to anything.
Should I sell before I buy?+
It depends on your equity, your risk comfort, and the current market balance. In the evaluation we'll map both paths — sell-first and buy-first — with real numbers, so the decision becomes clear rather than stressful.
Is now a good time to sell in our area?+
Certain times of year are genuinely better depending on the type of home you're selling — and the right answer for a detached family home differs from a condo. We'll show you the seasonal pattern for your specific home type rather than a generic answer.
What if my home needs work first?+
Part of every evaluation is a short list of updates that actually return money — and which ones to skip. We have cleaning, renovation, and repair specialists available on short notice, and staging is included, so most homes need less work than their owners fear.
How long will it take to sell?+
It depends on pricing strategy, home type, and season. With a Holding Offers launch the timeline is structured to the offer date; with a Conventional listing it's more open-ended. The honest answer depends on your home — that's what the valuation call is for.
Start with the value.
The first step is a free home valuation — and a ten-minute call. No fees, no obligation, no pressure.